In my Vlog nr. 14 of May 14 I talked about the importance of reducing costs as compared to increasing revenue. I showed that if you have a profit margin in your enterprise of 5%, then reducing costs by 1000 units per month is the same as increasing revenue by 20’000 per month, simply because 5% = 1/20. So, not saving on costs can be like drying the floor with water running from an open tap. That is why the idea that I show now is as exciting as any other way to reduce costs. It is about paying less for the electrical energy that you consume.

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You know that Energy is a commodity like any other, in the sense that it will cost less on the marketplace if there is more than asked for. More than vegetables, electrical energy must be consumed on the moment it is produced. Vegetables can be stored for a couple of days. Electrical energy storage is too expensive to be used much. In today's market, practically all electrical energy is consumed exactly on the moment it is produced. That is why the producer must adapt its production every moment exactly to the demand. That is already difficult without variable energy sources like solar and wind energy. Now, with Renewable Energy, this is becoming more difficult.